Programmatic advertising – what is it and how can it benefit your business?
Programmatic advertising – the automatic buying and selling of online advertising space – is well and truly the future of advertising online. The software is already very advanced but it’s only becoming more and more sophisticated.
Let’s take a look at some of the key benefits of programmatic advertising:
1. Reach
Due to programmatic advertising supporting multiple advert networks and exchanges, advertisers can show their ads on thousands of websites at once with options to scale affordably and easily.
2. Data insights and real-time reports
Having real-time access to data about how your ads are performing is key, and programmatic advertising allows for this at the click of a mouse. This transparency in ad placement and activity is a great benefit of programmatic.
3. Conversions
Programmatic ad buying helps to turn clicks into conversions. There’s not much point having lots of clicks if nothing comes of them. It does this by advanced targeting methods such as lookalike audiences (basically cloning users who behave like your ideal customers online) and interest targeting.
4. Relevancy
By providing easy access to a huge advert inventory over numerous ad exchanges and networks, programmatic advertising allows advertisers access to relevant and high-quality traffic.
The bottom line
Programmatic advertising is a great option for your business’s online advertising strategy as it offers all of these benefits with very little effort. If you want to make your online ads go further, get with the program(matic).
