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5 types of content your non-profit should be creating

From Thank Yous to How-Tos, check out our top 6 content theme ideas for NGO marketing

For your charity campaigns to be successful, you need to know what your audience wants to see. It may seem difficult to know where to start in terms of content themes, so we’ve compiled the top 5 content themes for your charity to step up its content game:

How to market my charity

1. Results of Donations 

Let donors know where their money is going and the difference it’s making.

2. Case Studies 

Providing real-life instances of individuals who have been helped by your charity is incredibly powerful.

3. Calls to Action 

Tell your audience how they can help you. Whether it’s letting them know where they can donate or where to sign up for a newsletter, calls to action really help to get your audience’s attention and turn it into donations and other tangible results.

4. Thank Yous 

Expressing your gratitude for the support you receive helps your audience to feel appreciated and makes them more likely to continue to support your charity.

5. Shareable Content 

Creating content which people want to share with others – whether it’s funny, inspiring, or informative – is key to maintaining and increasing engagement with your charity. 

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