What are email bounce rates, and what are some top tips for improving yours and stepping up your email marketing game?
In email marketing, Email Bounce Rate describes the percentage of emails which fail to successfully reach recipients – the higher the percentage, the fewer people you’re actually reaching. There are three types: hard, soft and pending bounces. Hard bounces mostly occur due to invalid email addresses, whilst soft and pending bounces usually indicate technical issues somewhere between the sending and receiving.
How Can You Improve Your Email Bounce Rate?
According to a 2020 study by Campaign Monitor, the average email bounce rate across industries is 0.7%. There are some key things you can do to improve your Email Bounce Rate, which in turn improves your relationship with useful contacts. Here are our top tips:
- Regularly manage email lists
- Remove invalid email addresses and don’t send to stale lists
- Never use purchased lists
- Ensure your opt-in email strategy is engaging
- Avoid producing spammy content
