What are the key things to consider when making your app’s UX design as good as possible?
In our increasingly digital, ‘always on’ world, the portability of mobile devices allows people to stay connected. On these devices are often countless apps for everything you could possibly need and more. But what makes an app’s UX stand out? From initial thinking and planning to final implementation and testing, let’s take a look at how an app can provide the best user experience possible.
Understand Your Users
When designing UX for apps, you simply have to understand who your audience is and what they want from your app. This is where user research comes in – you need to be crystal clear about who they are so that you can tailor your app to meet their needs.
When it comes to UX, consistency is key. Users don’t want to be caught off guard. Imagine if Instagram users had to do a completely different action if they wanted to like a post or a comment or a message? This overcomplication would likely lead to frustration, which should be avoided at all costs with UX.
Ensuring that your users always know where they are and how to get to where they want to be is key for good UX design. The key is to make the navigation process as simple as possible to achieve a functional design that users can operate smoothly.
Create Design that Wows
A large part of great UX design is great visual design. This can feed into your app’s consistency and makes it more memorable and enjoyable to use. Establish things like typography and colour scheme early doors to ensure that everything looks good together and that these elements reflect your brand image.
Testing how well your app works is a vital ingredient to smooth UX design. There will always be things you may not have spotted, so run through it yourself as well as getting your prospective users to as well.