It’s one of the earliest and most important stages of building your brand. Having a good logo can make or break your business and alter your positioning in the market. It’s one of the first impressions a customer has with your brand, and as we all know, first impressions count!
Forming a brand identity is key, and a logo is essentially what ties it all together. So think about your brand values and colours, and how can this be incorporated into a simple logo?
What makes a good logo?
You may think it’s easy to tell the difference between a good and bad logo, but what factors should you be aiming to perfect?
A good logo is:
- Timeless – you’re expecting your brand to stick around for a while, right?
- On brand – think about font choices, colour scheme, placement
- Simple – the simplest solution is often the most effective
- Relevant – your logo must represent your business and its sector
- Able to be scaled down – your logo may end up on different applications, meaning its dimensions will need to be altered often. Can your logo be shrunk without loss of detail?
- Good quality – a blurry logo is a NO GO. Make sure yours is picture perfect
What makes a bad logo?
Sure, people will remember a good logo, but they’ll definitely remember a bad one. So be sure to stay well away from these:
- Unprofessional
- Irrelevant to the sector – if you work in the beauty industry, having a
- Blurry
- Contains too much text
- Hard to read
- Wrong colour combinations – stay relevant to your brand identity when picking your colour scheme. However, choose this wisely. Do your colours work together? Are they sending out the right message for your brand?
- Overcomplicated
What our professionals have to say
Chloe: “Create something that is memorable, try not to overcomplicate the design, and imagine your design on the shelf, does it work? Would you pick up the product?”
Graphic Designer
Lili: Strive for responsive logos (recognisable for each size and type of communication for your brand)
Target the correct market, audience & broadcast the right message
Able to generate emotional sensations in the observer
Importance of choosing the right font – consider what you want to express (example: luxury: better a serif font or an elegant script OR innovation: sans serif, neutral typography may be the right choice
Uses appropriate colours
Graphic Designer
Need help creating a boss logo for a new brand? Or perhaps your current one could do with some TLC? Contact our team of experienced designers to get the ball rolling.
