It’s one of the earliest and most important stages of building your brand. Having a good logo can make or break your business and alter your positioning in the market. It’s one of the first impressions a customer has with your brand, and as we all know, first impressions count!
Forming a brand identity is key, and a logo is essentially what ties it all together. So think about your brand values and colours, and how can this be incorporated into a simple logo?
What makes a good logo?
You may think it’s easy to tell the difference between a good and bad logo, but what factors should you be aiming to perfect?
A good logo is:
- Timeless – you’re expecting your brand to stick around for a while, right?
- On brand – think about font choices, colour scheme, placement
- Simple – the simplest solution is often the most effective
- Relevant – your logo must represent your business and its sector
- Able to be scaled down – your logo may end up on different applications, meaning its dimensions will need to be altered often. Can your logo be shrunk without loss of detail?
- Good quality – a blurry logo is a NO GO. Make sure yours is picture perfect
What makes a bad logo?
Sure, people will remember a good logo, but they’ll definitely remember a bad one. So be sure to stay well away from these:
- Irrelevant to the sector – if you work in the beauty industry, having a
- Contains too much text
- Hard to read
- Wrong colour combinations – stay relevant to your brand identity when picking your colour scheme. However, choose this wisely. Do your colours work together? Are they sending out the right message for your brand?
What our professionals have to say
Chloe: “Create something that is memorable, try not to overcomplicate the design, and imagine your design on the shelf, does it work? Would you pick up the product?”Graphic Designer
Lili: Strive for responsive logos (recognisable for each size and type of communication for your brand)
Target the correct market, audience & broadcast the right message
Able to generate emotional sensations in the observer
Importance of choosing the right font – consider what you want to express (example: luxury: better a serif font or an elegant script OR innovation: sans serif, neutral typography may be the right choice
Uses appropriate coloursGraphic Designer
Need help creating a boss logo for a new brand? Or perhaps your current one could do with some TLC? Contact our team of experienced designers to get the ball rolling.