Outsourcing marketing is a great option but it can be scary. What are some steps you can take to make things run smoothly?
All business owners are aware of how important content marketing is. You need to have a constant stream of fresh and engaging content to keep your current audience interested and also draw in new customers. From blog posts and social media to email marketing and website landing pages, there’s a lot of content to consider and produce.
That’s where outsourcing marketing can really help. But putting your trust in others to produce quality content for your business can be daunting. Luckily, there are some simple things you can do to make the process of outsourcing run smoothly and ensure you get content that aligns with and boosts your business.
Establish what you need – that will tell you what to outsource
Before you can do anything else, you need to establish your content marketing strategy. What can your team already do in-house, and what do you need help with? It might be that your team has email marketing sorted but need some help with blog writing. Having this clear from the start will save you both time and money.
Give great instructions and a style guide
Make sure that the instructions you give when outsourcing your marketing are clear and concise. When it comes to outsourcing writing in particular, a style guide is great because it ensures the tone of voice used is consistent with your brand. You are much more likely to receive content that aligns with your brand and maintains authenticity.
Keep up with current content marketing trends
While the person or agency you outsource to will be knowledgeable about content trends, it’s always good to keep up to date yourselves so that you can tailor your strategy and instructions for your content. Using things like analytics tools and an editorial calendar will help you with this. You want your content to be relevant and to reach your target audience in the right place, in the right time, and with the right message.
To wrap up
Outsourcing can feel scary. However, it can make a company’s content marketing much easier, and we’ve identified some simple steps that can help to ensure you get just what you need in return.
