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How To Use The New Twitter Feature To Increase Engagement

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Twitter announces new ‘fleets’ feature

Following a trial in Japan, Twitter has now decided to roll out a story-like feature, called ‘fleets. Following after competitors such as Snapchat, Instagram, and Facebook, Twitter now hope the new feature will fulfil a distinct need on the platform. It seeks to add value to its users by allowing them a place to share tweets that would usually end up sitting in the drafts section.

“Now, more than ever, we think it’s critical to provide people another way to share what’s on their mind; without feeling self-conscious about it lasting on the record, and without the pressure of public replies. Those Tweets that never got past “Drafts” can finally see the light!” – Twitter Product Lead Manager

What is a social media story?

Stories/fleets is a section within the social media app which allows users to post videos, text, share content, images, and links that disappear within 24 hours. The purpose of this is to allow users a feature to post as many times as they like, without the pressure of having it permanently on their feed.

Twitter feel as though the new feature will allow users to be open in discussing conversation and sharing their thoughts. As generally, their competitive advantage is their focus on serving the public conversation with trending news.

How can I use a story to engage with my audience?

Updating your story daily will help to increase engagement with your target audience, and allow you to show off brand personality with authentic content.

Unlike other platforms, fleets is restrictive on it’s in-app features such as polls and quizzes, however, you can use this as an opportunity to focus on sharing your visual content and ideas.

What should I post on my social media story?
  • Business updates such as new stock, new services, new staff members, etc.
  • Price lists/opening hours
  • Acknowledge holidays and awareness days
  • Support other businesses/social causes
  • Existing work
  • Achievements
  • Design/service processes
  • Tips and tricks within your industry to show expertise
  • Ask customers for their preferences on new designs/stock/ideas. Understand exactly what your customer wants.
  • Promotions
  • ‘The face behind the brand’ – show genuine content
  • Use hashtags within your story to increase reach

Contact us for personalised tips on how to utilise the story feature and social media platforms as a whole!