If 2020 has taught us anything, it’s that we can’t predict the future. However, we can predict trends! So how will social media marketing change in 2021 and how can businesses utilise it?
Marketers and businesses everywhere rely on social media as a key part of their marketing communications. This is because it’s perfect for getting your brand out there, selling products and services, finding new customers, and generally interacting with clients and industry.
Top trends to follow for brand survival
1. Audiences will be more socially conscious
Society is more aware of global issues and consumers are now focusing on how brands respond and tackle them.
2. Online fake news will be tackled
Leading up to June 2020 alone, there were 101 Million mentions of disinformation on social media. Large platforms have already begun tackling this, with third-party fact-checkers and dedicated features put in place.
3. Old marketing will continue to rise
Podcasts are continuously growing. Could your brand start one if it hasn’t already? They’re a great way to prove that you’re an expert in your field whilst creating conversation for your audience.
4. Social media and gaming will begin to merge
Groups and accounts are already sparking conversation with 32% more people identifying as a gamer online over 13 months.
5. Real-world topics will win
Controversial marketing will engage audiences and connect through genuine issues.
6. Coronavirus content to be purely helpful
78% of consumers want brands to help them with their day to day lives post-pandemic. With content that focuses on cleanliness, compassion, contactless, and community.
7. Nostalgia references will drive engagement
Through lockdown, nostalgia mentions increased 88% with people bonding with brands through throwback games, TV shows and memories.
8. Meme takeover
Messaging will be heavily meme-based, with 55% of 13-35 year-olds sending memes every week.
9. Remixing each others content
Especially with platforms such as TikTok, it’s easy to take someone else’s content and record a response. Recently this has led to celebrity chefs rating users cooking tips, dance battles, and response videos. Remixing content is a great way to be playful with your audience and industry.
10. Social media giants continue to control
Conversation will stay dominated by the big 3, Facebook, Twitter, and Instagram as they’re the quickest to adapt to any future and current changes.
Need help staying up with the social trends? Contact us today for social media management and tips.
