Your company name
What Does Your Business Do?
This sounds simple, right? You perform a service or offer a specific product. But try to think about what those services and products can do for your customers. What are its defining features that allow you to stand out from the competition and keeps those clients coming back repeatedly? These are some of the first questions to ask yourself in order to build a successful brand. For this reason, this is a critical question for our questionnaire on branding. Understanding your business is essential for success.
What Will Your Mission Be?
This is usually a sentence or two that explains your company’s goals. It should also consist of some information about your business. It should be clear to an outsider like a freelancer what your business entails just by reading the company mission statement. Also, it’s a good idea to not only think about what you want. Keep in mind what your potential customer wants. After you’re done with that, think about your product and services positioning statement. This is similar to a company mission statement, only more specific to your offerings. Does the product that you sell save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience.
Who Is Your Target Customer?
Brands are all about communicating your company’s values to clients and customers. Now, think about who you’re trying to reach. What’s their demographic? What types of services do you think they’re looking for when they need your business? What do they want? Remember, different demographics look for different brands and identify with different logos, colours, and even company values.
What’s Your Company’s Personality?
Brands reflect the company personality and even help encourage new employees to find their fit with the company. Think about the type of personality you want to convey to customers. Are you all business or do you like to have fun and play a bit? There’s no wrong answer here and every company will be different.
What Are Your Brand’s Values?
Even if you don’t think your business has values or core principles, it does. You just need to take a moment to think about it. What do you want your company to stand for? Is it quality? Knowledge? Trendiness? Then think about the methods you’ll use to get there. These are your guiding principles and company values. When you communicate them to your customers, you create a unique brand that stands out in their minds.
Who Are Your Company’s Top Three Competitors?
As mentioned above, understanding your business is important. But what’s also important is understanding your market and competitors. Analyse your competitors and know what they are good at, and what they could improve. This will give you valuable insights into your own business as well. A great strategy is considering what you admire or like about your direct competitors. Also, including what you dislike about them is useful, as it will put the basis of how your brand should look like. Having competition is a good thing and you should take advantage of it.
What characteristics do you want your brand to have? You can select more than 1 option
—Please choose an option—SimpleIntricateFunSeriousConservativeExtravagantApproachableAuthoritativeProfessionalCasualModernClassicSportyElegantExtremeSafe
I consent to Gloss collecting my information
12+ YEARS • 1000+ CLIENTS • 70+ EXPERTS