Health and fitness is an industry which has greatly benefitted from and continues to benefit from having an online presence. Many people love to share what exercise they are doing on social media and getting involved in online fitness communities, so having a strong digital presence as a company in this sector is vital.
However, with your time being spent organising and leading sessions as well as the other admin that comes with working in this sector, it’s understandable if you simply don’t have the time to dedicate to building a digital presence.
That’s where Gloss comes in. We are experts at creating an impactful online impression for your gym, studio or other fitness business so that potential customers are converted into actual customers. Once these leads have been converted, our marketing team knows just how to keep your audience engaged through inspiring digital content and platforms optimised for user experience.
Health and fitness companies need an effective digital marketing strategy for a multitude of reasons including:
- Finding a targeted audience, which is only possible after establishing your business’s USP and niche
- Giving you goals, for example increased membership subscriptions, and direction
- Establishing an ROI-oriented online presence
- Targeting the right people at the right time
- Engaging and interacting with potential and existing customers via social media and email marketing
- Aiding your online subscription processes
- Measuring results of your campaigns and using this to inform strategy
All of these factors feed into keeping your customers interested, happy, and willing to sign up to or keep a subscription with your company. When getting physical, you need to get digital.
Speak to one of our specialists today on 0121 794 0040. Alternatively, you can complete our on-screen enquiry form and a member of our team will be in touch.