The posh German eyewear brand ‘ic! Berlin’, hand-crafted in Berlin as the brand dictates, is represented by Ali Subratty Optometrist in Mauritius. We were approached to launch the brand on the Mauritian market through digital platforms. New to the audience and targeted for the niche clientele, we proceeded with Brand Awareness campaigns first, whereby we hit nearly 2000-page followers within 6 weeks on Facebook – a great achievement for our client and ourselves. We are now on the pre-sales and sales phase, whereby we are concentrating on more product-oriented campaigns – which have been fruitful.